Meal Planner

  • As part of the Premium+ product launch, I led the branded overhaul for Meal Planner - a new feature that helps users plan meals, generate grocery lists, and get ingredients delivered. Working from provided wireframes and product screens, my team and I brought the visual system to life through cohesive branding, refined UI details, and a unified design language that elevated the overall user experience.

  • MyFitnessPal
    Product Marketing Team

  • Lead Designer/Art Director

    Designers: Sadie Klaw & Summer Bockart
    Copy writers: Jay Greene & Matt McEwan

Meal Planner product screens

Life Cycle Marketing assets

MDS-325-Meal-Planner-Post-Launch-Comms---Desktop---2A.gif
IAM_1.png
MDS-253_Meal-Planner_Grocery-Day-Reminder_Email.gif
MP_Email_4.png
MP_Email_2.png
IAM_5.png
MDS-241_TTP_Email-3.gif
IAM_7.png
IAM_4.png
MP_Email_1.png
MP_Email_3.png
Pancakes_Email.gif
MP_Email_5.png
MDS-351 Meal Planner App Featuring - Universal-1.png
IAM_6.png
App Store Event Card - Secondary.png
MDS-351 Meal Planner App Featuring - Universal.png

Website

Paid ads

MP_Ads_8.png
MDS-301 Meal Planner - Paid Social STATIC - 1080x1920 - Goals V4.png
MP_Ads_2.png
MP_Ads_3.png
MDS-301 Meal Planner - Paid Social STATIC - 1000x1500 - Time and Money V1.png
MP_Ads_9.png
MDS-301 Meal Planner - Paid Social STATIC - 1080x1920 - Time and Money V1.png
MP_Ads_4.png
MDS-301 Meal Planner - Paid Social STATIC - 1000x1500 - Goals V4.png
MP_Ads_10.png
MP_Ads_5.png
MP_Ads_9-1.png
MP_Ads_6.png
App Store Event Card - Secondary.png
MP_Ads_1.png
MP_Ads_7.png
MP_Ads_11.png
MDS-351 Meal Planner App Featuring - Universal-1.png
MDS-351 Meal Planner App Featuring - Universal.png

Style guide

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