As part of the Premium+ product launch, I led the branded overhaul for Meal Planner - a new feature that helps users plan meals, generate grocery lists, and get ingredients delivered. Working from provided wireframes and product screens, my team and I brought the visual system to life through cohesive branding, refined UI details, and a unified design language that elevated the overall user experience.

MyFitnessPal
Product Marketing Team

Lead Designer/Art Director

Designers: Sadie Klaw & Summer Bockart
Copy writers: Jay Greene & Matt McEwan