Caviar wanted to elevate its loyalty program with a three-tiered rewards system to drive engagement and orders.

I led the design of a full-stack campaign, creating tiered logos, color palettes, and premium top-down food photography. Each tier was given a distinctive feel with curated dishes and organic color swatches.

The campaign successfully boosted order volume while showcasing Caviar’s unique culinary offerings.

Caviar
Marketing Team

Senior Brand Designer
Copy Writer: Ariel Kanter