Women Powered 2020
Caviar
Pineapple Collaborative
Illustration | Design
Caviar partnered with Pineapple Collaborative to launch a collection of female-led restaurants. The cross-functional campaign aimed to celebrate both brands and highlight the exceptional culinary skills of female chefs.
Design elements included Pineapple's color palette and star logo, and Caviar's design style and voice. I created herb and utensil illustrations to enhance the organic type style of the "Women Powered" campaign logo.
This dynamic collection remains popular on the Caviar app, attracting hundreds of diners each week who want to support women-owned businesses.
Copywriter: Kari Keller
Animation: Julio Sotomayer
Women Powered 2021
Caviar
Pineapple Collaborative
Illustration | Design | Art Direction
On International Women's Day 2021, Caviar and Pineapple Collaborative relaunched the Women Powered Collection to continue shining a spotlight on female chefs.
The project timeline posed a challenge, as we only had a week to deliver final assets for in-app, email, and social media launch. To meet the tight deadline, we made the strategic decision to refresh the previous "Women Powered" campaign logo with new illustrations and animation, while retaining its recognizable style.
Copywriter: Kari Keller
Animation: Julio Sotomayer
Inspiration & Work In Progress
