For the Meal Scan relaunch, MyFitnessPal introduced improved AI that allows users to log meals by simply taking a photo. I led the visual refresh, leaning into MyFitnessPal’s signature gradient and a more product-forward approach. The updated design and copy were crafted to better connect with a younger GenZ audience while showcasing the power of smarter, simpler tracking.

MyFitnessPal
Product Marketing team

Lead Designer
Copywriters: Jay Greene & Matt McEwan