Meal Scan AI

  • For the Meal Scan relaunch, MyFitnessPal introduced improved AI that allows users to log meals by simply taking a photo. I led the visual refresh, leaning into MyFitnessPal’s signature gradient and a more product-forward approach. The updated design and copy were crafted to better connect with a younger GenZ audience while showcasing the power of smarter, simpler tracking.

  • MyFitnessPal
    Product Marketing team

  • Lead Designer
    Copywriters: Jay Greene & Matt McEwan

Website

Paid Ads (copy test variations)

Meta test ads

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