Illustration | Animation | Production

The goal of this campaign was to create a fun brand moment and highlight restaurants with warm and cozy dishes for the season. 

An issue we faced when conceptualizing this project was engaging in markets with different “winter” weather from sun in LA, rain in Seattle, wind in Chicago, or snow in NYC. We ended up creating a “whatever weather” campaign wrapper to emphasize the idea of “no matter the weather, it’s always a good time to order your favorite dishes on Caviar.” 

I pulled inspiration from the Danish hygge movement - a concept of comfort and coziness that generates a feeling of well-being and contentment. The idea of creating an atmosphere in your own home that encourages coziness and togetherness seemed very fitting. I then animated some of the artwork I designed to use on their social media platforms.

Copywriter: Matt McEwan