Art Direction | Asset Production

The Growth team at DoorDash looked to launch a comprehensive, evergreen campaign rooted around alcohol delivery on their platform. Our goal was to align with three key verticals: relaxing, restocking, and pairing meals with a drink.

I played a vital role in this campaign as the Art Director, working closely with our lead copywriter to bring the concepts to life. We hired the creative agency, QuickFrame, to produce original stop-motion assets supporting each vertical.

The deliverables were then adapted and formatted to fit the needs of multiple channels, including social media, in-app, email, paid ads, and Hulu. As a result of our efforts, the campaign was successful in raising awareness for DoorDash's alcohol delivery offerings and increasing order volume.

Copywriter: Kari Keller
Animation/Stop-motion: QuickFrame