Design | Art Direction

As Caviar tested late-night delivery in LA and NYC, the marketing needed a campaign to raise awareness around the extended hours in these markets. 

Because this campaign ran in two big cities, we wanted to evoke an old school neon billboard feel. To do so, I designed icons that would work as neon fixtures then created the gridded layout and vibrant neon palette with a mixture of warm and cool tones for contrast. I then worked with a 3D digital artist to translate my design into the final neon treatment.

After this campaign launched via email, social, and app, Caviar saw a significant lift in order volume in both markets after hours.

3D rendering: Justin Nambiar