Branding | Iconography | Landing Page Design

As Lead Brand Designer, I was responsible for creating a comprehensive and cohesive branded icon system that would work seamlessly across web, app, and print materials.

The featured icon set utilizes a monochromatic palette with rounded edges, which simplifies the design and calls back to Capsule's iconic pill form. There where places across the website where I deviated from the monochromatic palette and incorporated other staple brand colors to create visual hierarchy and enhance user engagement.

To fully implement the new icon system, I designed an updated website landing page that showcases the icons in a compelling and user-friendly way. I also worked closely with the product team to oversee a seamless integration of the icon system into the Capsule app. Finally, I updated all of Capsule's print collateral to ensure consistency across all marketing materials.