Illustration | Iconography | Design System

Caviar looked to lean into its diner’s desire to eat healthy most of the time - TL;DR customers  don’t need to break up with tacos to eat mostly good. Caviar’s in-house nutritionists put together a collection of restaurants showcasing food that makes it easier to eat better.  

I created an original icon set for this campaign illustrating various healthy food items and ingredients. We used a bright and vibrant color palette to emphasize fresh food that makes you feel good. 

This campaign was communicated via email, in-app, blog post, and Instagram.

Copywriter: Matt McEwan