Campaign | Identity System

The Caviar Consumer Team sought to further enhance the current loyalty experience for diners. The goal was to create a visually impactful, three-tiered rewards program that would engage customers and increase order volume.

With little to no budget and a very quick turn around, I worked closely with our copy writer to create a full-stack rewards campaign supported by email and product. The outcome was a comprehensive visual system including three cohesive logo lockups with corresponding color palettes to represent the essence of each tier. To create an elevated and premium feel, we centered the campaign around beautiful, top-down dishes shot by our in-house photographer.
To further the distinctive feel of each tier, we sourced dishes that felt akin to each tier and paired them with organic swatches under the dish.

The final campaign succeeded in driving consumer order volume while showcasing the unique dishes Caviar brings to the table.

Copywriter: Ariel Kanter